종가집 (Jonggajip) — local score vs tourist score
Tourists and locals broadly agree about Jonggajip: 4.1 on Google against 4.26 from Naver and Kakao, a gap of 0.16. No argument to referee here — which, on a site built to find arguments, is its own kind of recommendation.
Verified 2026-08-12. Badge thresholds are published on the methodology page and applied without exception.
What the badges mean
- Trap alert
gap ≥ +0.45— tourists rate it far above the local consensus - Tourist-tilted
+0.20 ≤ gap < +0.45— a smaller gap, same direction - Aligned
−0.20 < gap < +0.20— both sides broadly agree - Local favorite
−0.45 < gap ≤ −0.20— locals rate it above the visitor consensus - Hidden gem
gap ≤ −0.45— locals rate it far above the visitor consensus
Badges are only awarded at 100+ reviews on both sides. Full methodology →
Where this sits in Insadong
종가집 is number 9 of 17 badge-qualified Insadong restaurants ranked from the widest tourist tilt down, and number 19 of 39 on local buzz — the volume of Naver and Kakao review traffic, regardless of sentiment. Across the 17 badged restaurants in Insadong the median gap is −0.16, 1 lean tourist and 7 lean local. See all 39 Insadong restaurants →
Menu & prices
| 황소 모듬곱창구이 [1인분] | ₩27,000 |
| 황소대창/막창구이 | ₩28,000 |
| 황소 알곱창구이 [1인분] | ₩30,000 |
| 황소 양깃머리구이 [1인분] | ₩32,000 |
| 한우생등심(1인분 130g) | ₩45,000 |
| 돌솥버섯곱창전골 [小] | ₩30,000 |
| 돌솥버섯불낙전골 [小] | ₩30,000 |
| 생고기 김치찌개 [1인분] | ₩12,000 |
| 쥐눈이콩 된장찌개 [1인분] | ₩10,000 |
| 순두부찌개(양념,맑은) [1인분] | ₩10,000 |
| 등골 [1인분] | ₩20,000 |
| 간.천엽 [1인분] | ₩18,000 |
As listed on Naver at the 2026-08-12 verification run. Korean menu prices move a few weeks behind the platforms; treat these as the shape of the bill, not a quote.
Where the local verdict runs further ahead, within walking distance
Same district, a gap that runs further in the locals' favour, and a local score at least as high as this one — both conditions, so "locals prefer it" is a fact rather than a turn of phrase. Distances are straight-line from 종가집.
Check the sources yourself
Every number above is computed from these public listings. We link them so you can disagree with us on the evidence.
← All Insadong restaurants · Tourist Trap Index · Hidden Gems · Plan your eating